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MARKETING MANAGEMENT FOR B.COM PROGRAMME

By : DR MATHEW EMMANUEL



Book : MARKETING MANAGEMENT FOR B.COM PROGRAMME
Author: DR MATHEW EMMANUEL
Category : Study
ISBN : 9788126426690
Binding : Normal
Publishing Date : 14-06-17
Publisher : DC REFERNCE : AN IMPRINT OF DC BOOKS
Multimedia : Not Available
Edition : 6
Number of pages : 172
Language : English
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Publisher: DC REFERNCE : AN IMPRINT OF DC BOOKS
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Book Summary

This book has been specially designed to serve as a complete text book for the restructured third semester B.Com. Programme of Mahatma Gandhi University, Kottayam. The content for this work has been carefully selected and organized to provide comprehensive coverage of contemporary concept of Marketing Management. Features • Highly accessible writing style, ensuring a clear picture of the nuts and bolts of Marketing Management. • Vivid examples of Marketing Practice in the Indian environment. • A series of module-wise questions are given in tune with choice-based credit system. • Topics are logically sequenced in line with the syllabus content of B.Com. Programme. • A discussion of emerging trends in modernmarketing management.

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